Sofri, the digital financial services platform powered by Links Microfinance Bank (MFB) and a subsidiary of DLM Capital Group, has officially unveiled its rebrand, reinforcing its commitment to delivering innovative and customer-focused financial solutions. The rebranding introduces a refreshed identity, alongside a new, upgraded mobile app that features enhanced functionalities and a broader range of financial products designed to improve user experience and provide maximum customer satisfaction.
At the heart of the rebrand is the introduction of Sofri Nano Loans, which offer users access to quick, flexible loans ranging from N5,000 to N100,000. The loan approval process is instant, and repayment terms are flexible, extending up to 180 days. The newly revamped app also includes additional features such as the ability to fund accounts, check dummy balances, and more, aimed at making financial transactions simpler and more efficient for customers.
“Our rebrand is not just about a new look; it’s a reaffirmation of our mission to empower customers with innovative, accessible, and secure financial solutions,” said Paul Adebayo, Deputy Managing Director of Sofri. “We are dedicated to enhancing customer experiences and providing extra value through our improved product offerings and services.”
Expanded Product Offerings and Enhanced Services
In addition to Sofri Nano Loans, Sofri continues to offer a range of services designed to cater to the diverse financial needs of individuals and businesses. The platform’s Sofri Pay service helps small and medium-sized businesses manage transactions seamlessly, providing them with essential tools, including a Point-of-Sale (POS) product to facilitate efficient payment processing.
Sofri also enables bill payments, savings, and fund transfers, alongside the recently introduced USSD service that allows customers to access financial solutions on the go without the need for a smartphone or internet connection.
“Our rebrand preserves the reliability that our customers have come to trust. All our previous services remain available but with enhanced capabilities,” said Afeez Abass, Chief Marketing Officer at Sofri. “These services reflect our ongoing commitment to meeting the diverse needs of our customers. We have even more exciting products in the pipeline, such as Sofri Kolo, and we can’t wait for the world to experience them.”
A Future-Focused Approach
With its expanded product offerings and upgraded digital tools, Sofri is positioning itself as a one-stop shop for financial services, aiming to make banking easier, more accessible, and more secure for customers across Nigeria. As the company looks to the future, the rebrand signals an ongoing focus on innovation and customer satisfaction, ensuring that it remains at the forefront of the financial services industry.
Sofri’s rebranding comes at a time when the demand for digital financial services continues to grow, as more customers seek accessible, on-the-go solutions for their everyday financial needs. With its enhanced platform, Sofri is poised to lead the way in meeting these demands while maintaining a focus on convenience, security, and customer empowerment.