Meta Platforms Incorporated, the parent company overseeing popular social media platforms such as Facebook, WhatsApp, and Instagram, has announced a groundbreaking development set to empower Nigerian creators. Starting from June 2024, an innovative feature will be introduced on the Instagram app, allowing Nigerian content creators to monetize their content, thereby facilitating the potential to earn a sustainable livelihood directly through the platform.

This significant revelation came to light during a visit by a delegation from Meta Platforms Incorporated, headed by Sir Nick Clegg, the former UK Deputy Prime Minister and currently Meta’s President of Global Affairs, to President Bola Tinubu at the State House in Abuja on Thursday. Sir Clegg expressed gratitude to President Tinubu for his issuance of an Executive Order which facilitated the landing of a Meta-backed deep-sea cable in Nigeria. This cable, set to become operational in the first quarter of 2025, promises to significantly enhance connectivity and economic activities in Africa.

Detailing the magnitude of the infrastructure project, Sir Clegg highlighted its potential to boost economic activities across the African continent, estimating a staggering increase of up to $37 billion in economic activity within the next few years. He emphasized the depth and scope of the cable’s connectivity, underscoring its pivotal role in advancing digital infrastructure in Nigeria and beyond.

In response, President Tinubu reiterated his administration’s commitment to fostering digital innovation and enhancing opportunities across sectors. He emphasized the importance of equipping Nigerian youths with digital skills through initiatives such as the 3MTT programme, aimed at training three million youths in digital technology. President Tinubu emphasized Nigeria’s readiness to embrace technological advancements and collaborate with global partners for mutual benefit.

The President further emphasized the critical role of technology in driving small businesses, expressing his dedication to creating a conducive environment for innovation and growth. Minister of Communications, Innovation, and Digital Economy, Dr. ‘Bosun Tijani, echoed the sentiments, stressing the significance of partnerships and engagement in promoting development within the digital economy sector.

As Meta Platforms Incorporated prepares to roll out this groundbreaking feature on Instagram, the announcement marks a significant milestone in empowering Nigerian creators and amplifying their voices on a global scale. With Nigeria poised to become a leader in digital technology on the African continent, collaborations such as these underscore the immense potential for innovation and growth in the region.

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