Step into the enchanting world of bespoke fashion with Mrs. Ganiyu Oluwafunmilayo Yewande, the creative force behind Antique_Apparel. With her passion for artistry and dedication to detail, Mrs. Yewande has carved a niche in the fashion industry by crafting exquisite handmade headpieces exclusively designed for noblewomen and children. In this insightful interview, she shares her journey as an entrepreneur, the inspiration behind Antique_Apparel, and her commitment to creating one-of-a-kind pieces that weave stories of elegance and charm for every special occasion.
Can you tell us a bit about yourself and your journey as an entrepreneur in the fashion industry?
I’m Mrs. Ganiyu Oluwafunmilayo Yewande, a philosophy graduate since 2014. My journey as an entrepreneur began with catering to brides and queens of owanbe events. However, one day while shipping my goods, I was captivated by a hairvine and thought to myself, ‘I can create this too.’ That pivotal moment sparked my passion for crafting unique handmade headpieces and accessories, tailored specifically for brides, kids, and individuals attending owanbe celebrations.
What inspired you to start Antique_Apparel and specialize in creating handmade headpieces for Noblewomen?
An ardent lover of events and a DIY enthusiast, the joy I derive from my customers’ satisfaction has been my driving force. The art of creation and the uniqueness it brings has motivated me to delve deeper into the world of headpiece design, captivating the hearts of Noblewomen and children alike.
Could you describe the process behind creating your handmade headpieces? What materials do you use, and what makes them unique
At Antique_Apparel, every headpiece is a masterpiece, uniquely crafted to tell a story. Our diverse materials include claw stones, beads, shells, flowers, wires, and more, each chosen with utmost care to ensure the headpieces radiate elegance and charm.
How do you ensure that the headpieces you create perfectly fit the women and children wearing them for special occasions?
Our clients’ satisfaction is of paramount importance to us. Before commencing any project, we engage in in-depth consultations to understand their attire, color preferences, and the event’s theme. This meticulous approach guarantees that each headpiece complements the wearer and the occasion seamlessly.
What sets Antique_Apparel apart from other headpiece designers in the market? How do you differentiate your brand and products?
Antique_Apparel is more than just a brand; it’s a reflection of our unwavering commitment to quality and attention to detail. We never compromise on the use of premium materials, and our vibrant color palettes captivate the senses. Our brand stands out through personalized experiences, and we use strategic publicity to leave an indelible mark in the hearts of our clientele.
Can you share some success stories or memorable moments from customers who have worn your headpieces for special occasions?
Antique_Apparel has graced numerous high-profile events, from birthday shoots of celebrities like Toke Makinwa and Osas to campaign shoots featuring Mercy Johnson and Sola Sobowale. Our headpieces have also adorned the daughters of celebrities and countless clients who cherish the unique touch we bring to each creation.
How do you stay updated with the latest trends and styles in headpiece design? How do you incorporate them into your creations while maintaining your unique touch?
Constant growth and learning are central to our brand philosophy. We continually seek inspiration from dress designs, elements of nature, and even everyday objects. This allows us to infuse our headpieces with a touch of custom-made charm, ensuring they stand out in their elegance.
Could you talk about any challenges you’ve faced as an entrepreneur and how you’ve overcome them?
Like any entrepreneurial journey, we encountered challenges such as economic fluctuations, rising material costs, and the need for a reliable workforce. However, resilience and a dedicated team have been our pillars of strength, enabling us to navigate these hurdles and emerge even stronger.
What marketing strategies have you found most effective in promoting your brand and reaching your target audience?
Our success lies in swift responsiveness, personal branding, and fostering genuine relationships with our clients. We believe in the power of word-of-mouth, and the loyalty of our customers serves as the strongest endorsement of our brand.
How do you manage the balance between creativity and profitability in your business?
With a well-structured software system in place, we meticulously track finances and maintain records of our inventory and expenses. This allows us to unleash our creativity while upholding quality and ensuring that our business thrives.