Lagos, Nigeria – Dangote Industries Limited and MTN Nigeria have been named Nigeria’s ‘Most Valuable Brands’ in a 2024 assessment conducted by ‘Top 50 Brands Nigeria.’ The evaluation, which highlights the most influential and valuable brands in the country, placed Dangote Industries at the top for the seventh consecutive year.
At a media briefing held on Tuesday in Lagos, the Chief Executive Officer of Top 50 Brands Nigeria, Taiwo Oluboyede, announced the rankings, noting that Dangote Industries continues to drive growth and transformation across Africa. “As a formidable force, Dangote Industries sets the pace, demonstrating the strength and potential of Nigerian home-grown brands on the global stage,” Oluboyede stated.
MTN Nigeria secured the second position overall, while also being recognized as the ‘Most Popular Brand’ in the country for the year. The brand’s strong consumer connection and widespread recognition underscore its significant impact on the telecommunications sector and beyond.
Globacom Nigeria, known for its innovative solutions, ranked third, further highlighting its role in advancing Nigeria’s digital and technological landscape. Airtel Nigeria and Access Bank followed in fourth and fifth positions, with Access Bank topping the Banking & Financial Services sector.
The remaining top 10 positions were occupied by Zenith Bank Plc, Coca-Cola Nigeria, First Bank of Nigeria, BUA Group, and GTCO Plc, showcasing the strength of the banking and telecommunications sectors in Nigeria.
Oluboyede emphasized the resilience and global competitiveness of Nigerian brands, noting that seven of the top 10 brands were Nigerian, many of which have expanded internationally. “This year’s list is a testament to the resilience, innovation, and enduring relevance of brands that continue to shape Nigeria’s economy, particularly in challenging times,” he said.
A total of 24 Nigerian brands made it to the top 50 list, while international brands held 26 spots, representing 52 percent of the total. The 2024 rankings also saw the debut of fintech and digital payment platforms Opay Nigeria and Flutterwave, reflecting their growing influence in shaping Nigeria’s economic future.
Oluboyede praised the exceptional performance and resilience of these brands, especially in the face of current economic challenges. “These brands deserve commendation, particularly in times like this. Despite the tough business environment, many have shown the resilient Naija spirit by weathering the storms and projecting positive futures,” he concluded.