In a recent interview, Nonye Yomi-Akinyemi, the highly successful CEO of Laviva Bridals, shared invaluable advice for aspiring entrepreneurs who are considering venturing into the competitive bridal retail industry. With more than 12 years of experience in the business, Yomi-Akinyemi’s insights are a valuable resource for those aiming to follow in her footsteps.
The bridal retail market is known for its fierce competition, and Yomi-Akinyemi stressed the importance of conducting thorough research before launching a new venture. Understanding the specific niche within the market and identifying the needs and preferences of the target audience are crucial steps in establishing a successful bridal retail business.
Yomi-Akinyemi placed significant emphasis on the need for a unique value proposition to differentiate oneself in the saturated market. Without a distinctive offering, a bridal retailer may struggle to stand out among the competition and risk becoming just another ordinary store.
Furthermore, the CEO highlighted the benefits of seeking guidance from experienced mentors, especially during the early stages of the business. An experienced mentor can offer valuable insights, share industry expertise, and assist in navigating potential challenges, thereby increasing the likelihood of success.
When discussing Laviva Bridals’ offerings, Yomi-Akinyemi proudly shared their mission of helping brides create their dream bridal look through a world-class rental service of wedding dresses and accessories. Laviva Bridals has successfully served 2500 brides under their rental service alone, spanning across Nigeria and neighboring countries, by providing brides with access to their dream wedding dresses at a fraction of the cost price.
A key differentiator for Laviva Bridals lies in the extensive range of dresses they offer, ensuring that every bride can find her perfect match. With a decade-long experience in the bridal industry, the company is committed to delivering the best bridal experience for each bride, making their special day truly unforgettable.
Nonye Yomi-Akinyemi’s advice serves as a guiding light for aspiring bridal entrepreneurs, encouraging them to pursue their dreams with a well-researched business plan, a unique selling proposition, and the guidance of a seasoned mentor. By adhering to these principles, entrepreneurs can significantly increase their chances of achieving success in the competitive bridal retail market, much like Laviva Bridals.
Nonye was also among the prominent business minds who attended the recent highly-acclaimed event, TourLa: Lagos Business Tour With Ediale Kingsley. This gathering brought together leading business figures to share insights, network, and engage with the media, further solidifying Nonye Yomi-Akinyemi’s position as an influential figure in the industry.